At Smarty Q, we are committed to offering our customers the best quality products while helping the environment and bringing ongoing positive change to our world.

So we have structured our CSR policy around four main focuses: ProductCustomerFootprint and Human rights.

It’s very important for us to communicate with stakeholders, meaning all of the people that affect or are affected by our activities, to find out together what the main impacts of Smarty Q are, reduce the negatives and optimize the positive ones. We invite you to visit our blog and engage interactive dialogue with us, question or comment our engagements, help us do better!



Continue leading the market to bring you the best quality and safe products.


  • Offer you a healthier smoking alternative
    • At Smarty Q we commit to maintain ourselves informed and updated when medical studies about electronic cigarettes are published so we can ensure that our products are safe for you and those around you. By reading below you will find some recent medical studies.
    • Our products are certified RoHS, this directive restricts the use of six hazardous materials in the manufacture of various types of electronic and electrical equipment. RoHS helps reduce damage to people and the environment in third-world countries where a lot of technology trash unfortunately ends up. It has also provided health benefits to electronics industry workers in prototype and manufacturing operations.
    • They are also certified SGS which ensure that the products meet the requirements of standards set by the European Union.
    • And finally our products are marked CE that certifies that they meet European Directives regarding consumer safety, health and environmental requirements.
  • Sell the most advanced technology available
    • Smarty Q is the newest and most innovative electronic cigarette technology today and we intend to make important investments in product developments to always offer you cutting edge electronic cigarette technology.
  • Sell top-quality nicotine
    • We have selected our liquid nicotine from a recognised manufacturer and we work together hand in hand to always bring you the best quality available on the market. All our products that contain liquid nicotine have been medically tested and officially approved.

The American Association of Public Health Physicians (2010) has come out in support of electronic cigarettes and believes that the effects of second-hand smoke will be significantly decreased using electronic cigarettes, Please click here to download the whole document.

Researchers at the Boston University School of Public Health (2010) concluded that electronic cigarettes were much safer than real cigarettes. The level of carcinogens in electronic cigarettes was found to be up to 1,000 times lower than traditional cigarettes, please click here to download the whole document.

Health New Zealand Ltd (2008) states that smokers smoke for the nicotine but don’t die from it; they die from the smoke. They consider that society must now distinguish between very harmful smoking (regular smoking) and harmless smoking (electronic smoking). The cartridge of the electronic cigarette does not contain carcinogenic levels of TSNAs, in that no product containing these trace levels has been shown to cause cancer. The exhaled mist of the e-cigarette contains almost no nicotine and no CO so it’s not harmful to bystanders; e-smoking would be permitted under smoke-free environments. Please click here to download the whole document.



Keep our customers informed and satisfied.


  • Inform our customers
    • At Smarty Q, we want you to feel comfortable using our products so we try our best to bring information forward so you can easily enjoy this great smoking alternative. Therefore we e-mail you a health and safety sheet every time you order one of our products. We have also included in our website a section dedicated to documentation where you can find all of the information you need.
  • Protect our customers
    • Your privacy is important to us; please click here if you want to read our privacy policy.
  • Empower clients to give us product & service feedback
    • At Smarty Q we aim to meet or surpass our customers’ expectations and we want to make sure that we’re doing a good job, so we’ve developed a blog linked to our website where you can feel free to get in touch with us and let us know if you’re satisfied with our products and services or if you have any suggestions for improvement.



Progressively reduce our footprint by addressing our product’s environmental impacts.


  • Minimise our packaging to the least possible
    • At Smarty Q we have designed our consumables’ packaging in order to use as less material as possible while keeping the same standards of safety, functionality and quality. You will notice when receiving these products that all non necessary packaging has been eliminated, the nicotine bottles, atomizer-cartridges, batteries, chargers, etc, are packed as light as possible. We also automatically offer a recycling plan to all our partners. 
  • Helping our planet
    • Climate change is the most important environmental challenge the world is facing today. We want to take active part in the solution. Our goal is to make sure our products have an afterlife instead of ending up in a landfill. By the end of 2015, we will announce a partnership with a worldwide known environmental foundation, to which we will donate regularly a part of our profit.



Respect for human rights


  • Grow sustainable relationships with our suppliers
    • We have carefully chosen the suppliers that manufacture our products, to make sure they do so in a responsible way and we intent to maintain long term relationships based on respect, communication, integrity and excellence.
  • Create a shared code of conduct
    • We are responsible for the way we do business and even though our products are manufactured by third party contract suppliers, we want to be sure that the workers that make Smarty Q products enjoy a safe and fair workplace, therefore we’ve created a code of conduct that ensures this values and we only partner with suppliers that adhere to this code, please click here to download it.